PermissionTV Blog – 2008 Archive
Order Up! Web Innovators 20 Main Dishes
The Twentieth Web Innovators Group gathering featured three "main dish" presentations from local entrepreneurs in early-stage startups. In conjunction with Dave Beisel, Organizer and Host of Web Innovators Group, PermissionTV is happy to release the recorded presentations from the following great companies:
- TripChill - A mobile travel assistant that enables the traveler to successfully get to their destination when issues arise.
- Local Motors - A new American car company setting an exciting and sustainable course to design, manufacture, and sell cars.
- Crimson Hexagon - An internet product that provides brand monitoring that takes analytics far beyond counting mentions or positive / negative / neutral ratings to focus on finding and understanding relevant opinion.
- Bonus: Raising Angel Financing 101 - James Geshwiler, Managing Director of the CommonAngels, lead this interactive dialogue.
Wishing you Happy Holidays 2008
The best and brightest at PTV put our collective thinking caps on to create a magical holiday card to celebrate this wonderful time of year. Enjoy!
MITX Video Series: Planning Your Online Video Strategy for 2009
In conjunction with MITX.org, PermissionTV is proud to post the video replay of The MITX Video Series: Planning Your Online Video Strategy for 2009 - How to Keep Up with Changing Innovations, Market Needs & Consumer Demands.
Uncertainty abounds in today’s business climate, but it has become clear that online video will be an integral part of the communication mix moving forward. Data shows that 2008 was a landmark year in online video. According to comScore, 75 percent of the U.S. Internet audience watched video online in 2008 and the average online video viewer watched nearly four hours of online video per month.
During a recent survey by PermissionTV, brand marketing and agency executives made it clear that online video initiatives will be imperative in 2009, while lack of skilled resources still topped their list as the primary barrier to implementation.
Watch the video and learn how to effectively kick off your 2009 online video initiatives, and how to keep up with changing innovations, market needs and consumer demand. Key areas of this discussion included:
- Preparing for the next wave of online video – the new opportunities that result as Internet video expands from linear playback to encompass more immersive interactive experiences
- Why everyone is still talking about engagement – how you can better connect with consumers
- Moving forward – what has worked to date and what will work for you in 2009
- Integrating calls-to-action – to increase measurement and build profile data for follow-up communications
Panelists include:
- Will Richmond, Editor/Publisher, VideoNuze
- Matt Kaplan, Chief Strategy Officer, PermissionTV
- Michael Manning, Director of Product Development, Boston.com
- James L. McQuivey, Ph.D., Vice President and Principal Analyst, Forrester
- Andrea Millett, Vice President and Account Director, Media Contacts
- Mike Volpe, VP of Marketing, Hubspot
Discussions at Web Innovators 20
Last Tuesday, the Web Innovators Group Boston held their 20th meeting. The meetings provide a forum for entrepeneurs from early-stage startups to present new services to their peers, as well as an opportunity for those in the Boston web and mobile community to exchange ideas. The group, led by David Beisel of Venrock, was gracious enough to let PermissionTV record some video of the event.
Watch the video below to hear Mike Volpe, VP Marketing at Hubspot as well as James Geshwiler, Managing Director at CommonAngels, share their thoughts on the state of Web Video.
The Results are in - Digital Marketing Survey
The results of the PermissionTV 2008 Digital Marketing Survey are in and we're happy to share them with you. The survey identified online video as the top priority for digital marketing budgets, and also demonstrated a strong preference among marketers for increased sophistication and interactivity in online video capabilities to help promote their brands. In the video below, Matthew and Matt share their thoughts on what they learned . . . .
How about you? Read the PermissionTV 2008 Video Survey results and tell us what you think, in the comments below. Do you agree with our findings, or are we way off?
IT Buyers are looking for your product video
I just watched an informative webcast titled "How IT Pro's Search Onling During The Purchase Process." Led by Marilou Barsam, SVP of Client Consulting & Corporate Marketing at TechTarget, Mark Martel, Industry Marketing Manager at Google, and Jeff Ramminger SVP of Products at TechTarget, the research project deep-dove into all online behaviors of IT Professionals - from search, to mobile, to video. The findings related to video use were particularly compelling, and I wanted to share their data, as well my thoughts.
Should I use video online?
Webcasts, demos, and white paper are some of the media formats most sought after by IT Buyers, and therefore most offered by IT Marketers. However, 72% of IT buyers utilize video in their search for Technology solutions, whereas less than 40% of IT marketers currently offer video. Conclusion, to broaden your message and increase your voice, use video to tap into a previously an untapped media format that your buyers are using.
Ok, so what should my video content be about?
89% of respondents indicated that a 3 to 5 minute demo or product showcase are useful during their search, the #1 response. Given that a product demo content has a longer shelf life than, say, a conference presentation, the potential ROI for putting a product demo vide on your website is huge. Truly, this is a situation where you can "set it, and forget it." Other content topics included:
- 6 to 9 minute Case Studies, 84%
- 10 to 19 minute Video Whitepapers, 84%
- 10 to 19 minute Conference Presentations, 82%
- < 3 minute video Testimonials, 73%
The study also recommended that you focus on comparisons, and to specificly use video with a "comparison" content focus to capture leads on landing pages.
How do I Distribute my video?
The simplest and most effective way to distribute your message continues to be RSS Syndication. Roughly half of the respondents have used RSS, and they are almost equally likely to look at ads on feeds as in other media. To provide some background, the importance of using RSS in distributing your content (static or video), has been stressed for well over a year now. In the August 13th, 2007 issue of BtoB Magazine, Forrester Research Report which stated that "RSS has the highest value among Web 2.0 technologies" because of its high "ROI and [low] Total Cost of Ownership."
Conclusion
Those that are not using video in their marketing efforts today are losing out on an opportunity to distribute their message to buyers who want to consume it. There are several types of video content that IT buyers are looking for on your site, but if you're looking for a place to start - create an online product demo video.
What's a minute of video worth?
If a picture is worth a thousand words, then what's a minute of video worth? If you do the math, you get something like 1.8 million words, or about 6 days of non-stop reading. My point? Online video is worth a lot more than we think. We need to figure out how to leverage video in everything we do to communicate our messages and to market our products, services and brand. We need to begin to leverage video to enhance all of our digital marketing initiatives - from microsites, emails and blogs to advertising, promotions and social applications. If you don't own a camera buy one and expense it. If you don't know how to edit or upload video, ask a child to help you. At PTV, we eat our dog food on our blogs and e-mails, so expect to see more video about video strategies coming your way.
Matt Kaplan
Chief Strategy Officer
Remembering Adobe MAX 2008
The week before Thanksgiving, Matthew Mamet, Craig Daniel, and Matt Sullivan from PermissionTV went out west to San Francisco to attend the Adobe MAX 2008 conference. Our goal was to spread the word on the interactive video capabilities of our product platform - and have some fun doing it. Armed with a Canon HD camera, our mission was to talk to as many people as we could about the pro's and con's of online video today, as well as their thoughts on the future of video applications online.
Since Adobe MAX attracts the best and brightest minds in the interactive, video, and creative world, we wanted to learn what their thoughts were. We also wanted to showcase how our video application platform can transform a passive video playback experience into something more.
Thanks to everyone who participated in our video interviews. If anyone has any ideas for future questions to ask our community, or events for us to go to, we'd love to hear your comments in this blog post, below!
Matthew Mamet
Director, Product Marketing
Online Video Primer: Chief Marketer interviews our Matt Kaplan
[Note: This blog post was originally posted on Chief Marketer, Nov, 2008.]
Online Video Primer: Beth Negus Viveiros, Web Editor at Chief Marketer, interviews our own Matt Kaplan, Chief Strategy Officer at permissionTV. Shot at the PermissionTV office on November 12th, Beth asks Matt Kaplan questions that range from mistakes people make with respect to getting started with online video, to the next big step with online video. Matt discusses his thoughts on online video as well as the types of online video he likes to watch while not working.
Move Networks and PermissionTV in Link to Bring "Adaptive Streaming" to Smaller Publishers
[Note: This blog post is an article that Andy Plesser wrote for Beet.TV on Wednesday, Nov 19th.]
Move Networks, the small Utah-based company which has created an impressive high quality, low bandwidth solution to streaming video for ABC, FOX, the and others, will now provide its technology to much smaller publishers through an association with Boston-based PermissionTV.
Move's streaming technology is not Flash or Microsoft based, it is a technology it calls "adaptive streaming" -- a process which breaks up and sends along small packets which are assembed by the user depending on local bandwidth. In July I interviewed Move CEO John Edwards who explains how the technology works. It involves a small web plug-in.
PermissionTV is a software for service company which provides ways for companies to integrate video in various Web applications. It has primarily implemented Flash solutions. In October, the curtains went up on Permission and Move's implementation of streaming of on-demand performances by the Metropolitan Opera, available through a subscription service. Some operas are free for viewing.
Permission also collaborates with Move on Fox programming.
Yesterday, I interviewed PermissionTV's Matt Kaplan for an overview on the company and the new association with Move, which is essentially a reseller agreement.