Building an Audience in the Digital Age

Learn how to cultivate an audience and a business model that will support your work

In his latest book, Fans, Friends and Followers, Boston.com & Variety columnist Scott Kirsner interviewed several dozen filmmakers, musicians, visual artists, writers, and comedians who've been pioneers in this area. Whether you're an artist seeking to build your fanbase, or a B2B Marketer creating an online community, view this free, recorded video webinar to better understand the new rules of building an audience in the digital age.

You will learn about:

  • Understanding the New Rules: Building your online community and fanbase
  • Using Web Video to engage with your community
  • Taking advantage of online behavioral shifts
  • June is Innovation Month in New England: What Should We Do to Make An Impact?
  • Our Innovation Economy and what this means for B2B Marketers

Our Panel

Scott Kirsner, Author & Speaker

Scott Kirsner's column, Innovation Economy, appears in the Globe every Sunday, and he also maintains a companion blog at innoeco.com. Kirsner's writing has also appeared in BusinessWeek, Variety, The New York Times, and other publications.

Kirsner is the author of the book "The Future of Web Video," editor of "The Convergence Guide: Life Sciences in New England," and a contributor to "The Good City: Writers Explore 21st Century Boston." Kirsner was part of the founding team of Boston.com in 1995, and he is a graduate of Boston University's College of Communication. His latest book, "Fans, Friends, and Followers," explores the strategies for cultivating an online fan base that can support the artist's creative career, enabling her to do the work she wants to do and make a living at it.

Matthew Mamet, Director of Product Marketing at PermissionTV

Matthew is Director of Product Marketing at PermissionTV, where his responsible for all digital marketing efforts, as well as product positioning in the online market. Prior to PTV, Matthew was President of Embarc, Inc, an Internet Marketing Agency in Newton, MA.

Register Now!

First Name:
Last Name:
Title:
Company:
Email:
Phone:

This Webinar Brought To You By