Social Pharmer - Sowing the Seeds of Social Media in Pharma and Healthcare

Boston, MA - April 21, 2009

Social Pharmer is an unconference for Social Media practioners and people interested in implementing Social Media within Pharma and Healthcare. The idea of Social Pharmer is to have an open and honest discussion with our peers about the unique issues related to engaging in Social Media within this highly regulated industry. Themes for discussion are suggested below, but the ultimate aim of this event is to not just have a better understanding of the core issues; but more importantly, to develop some kind of a basic "standard of practice" that will provide a framework/guideline that engenders "Social Pharming".

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Here's what you get

  • Fard Johnmar - Achieving Openess - Transparency and Authenticity in Pharma.
  • Michael Parks - Developing a Framework for Blogging and Social Media in Pharma.
  • John Murray - Exploring The Realities Of FDA Regulation And Creative Opportunities In The Here and Now.
  • Steve Woodruff - Key Business Needs That Can Be Addressed NOW with Social Media.
  • Jack Barrette & Julie Wittes Schlack- The Patient Perspective -- What Do Patients Want from Pharma Engagement?
  • Townhall Discussion led by Jack & Fard: How Can We Collaborate to Break Down Barriers to Social Media and Save Pharma's Battered Rep?