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- Smart Playlists – video content presented based on targeting rules that combine viewer information (e.g., demographics, geographic location) and business objectives.
- Video Overlay – additional information may be presented during video playback such as commentary, links to additional content, options to purchase products, etc.
- Integrated Viewer Feedback – viewers may provide feedback during video playback through voting, polls, clickable graphics, etc.
- Branching – facilitates a real-time change in the content path based on previous activity or viewer action to optimize relevancy
- Hotspotting – areas within the video are highlighted for selection to trigger activities such as learning more detail or purchasing a product
- Contextual Viewer Notes – viewers may add notes directly on the video experience, creating personalized messages to share with friends
- Tag-based Viewing – videos may be tagged and re-organized to create new viewing experiences
- Ad Serving – multiple ad servers and formats may be combined within one video experience to give viewers the best - and most content relevant - advertising and presentation
- Syndication – all capabilities travel with the video on distribution to other sites, blogs and social networks including MySpace and Facebook
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